What SaaS means to SMBs

SaaS has been around for a few years now and SMBs are taking notice in a big way. It was only 12mths ago we where being asked by our potential customers everything about SaaS , because they had little or no understanding. Now it seems they have all done their Masters on the subject and seem to know everything there is too. How did this change so rapidly? Well for one, the recession has really help advertise the finical benefits of SaaS to the SMB’s, but how do they know all the additional details of SaaS.

The answer is, SMB’s are now becoming more self-educated and following the hype/discussions through Blogs, Forums, Twitter ect. This is really great news for SaaS venders\suppliers because customers are in a more education position to sign up without direct contact by phone or email. This gives venders time back to focus on research and development, new features, and integration with other applications, which in turn benefits the customers.

There are really 3 main reasons we find SMBs love SaaS.

1. Capital – (Cash is KING) SaaS helps maintain capital while giving business owners manageable monthly costs, which can be easily justified.

2. Availability – Managing your business from anywhere, anytime

3. No Contracts – Try, buy, and Cancel. No longer are SMBs locked into length contracts and expensive consultant services.

Sure there are many more benefits to SaaS, but we believe these 3 reasons are what really matters to SMB’s.

Let us know what matters to you most?